Brands That Care – Part 1

It’s been a while since I’ve had the chance to sit down and properly commit to this blog post. I hate doing things half heartedly, and this topic is so important that I really wanted to try and get my head around it as best I could.

I’ve been harping on about ethical clothing brands, brands that champion sustainability and brands that are conscious in general on my blog and social media for the last few weeks now. If you haven’t read my blog post on fast fashion, I would love it if you did – this post might make a little more sense if you do read it. It’s honestly a really complicated topic to fully understand. There are so many ways that brands can be conscious. Sustainability, ethics, not using animal products, partnering with charities, responsible production methods and empowering their partners & employees are some of these ways. Some brands are care about these things, and some brands don’t – the latter are the brands that you should avoid in my opinion.

There are so many different ways to be conscious and it ultimately depends on what is important to you.

The brands that I personally love…

Emma by Jane – You’ll know this brand if you have been following me for a while now. Jane is a good friend of mine and has created the most beautiful jewellery brand. This is a company that is wholeheartedly transparent in every aspect of the business, and has shared lots of information on Instagram about where their products come from and who specifically makes them. Each of the pieces are designed by Jane herself and are hand made in India. See more.

ASOS – I was panicking about the fact that I have premium annual delivery on ASOS and that they wouldn’t have ethical brands on their site that I could purchase from and put it to good use. I did find the two brands below though, and they have really gorgeous stuff so definitely check them out. I have no doubt that there are more brands on ASOS with high ethical and sustainability standards so I’ll be sharing them soon.

  • Y.A.S – a brand that is part of the Bestseller group and has a huge focus on the environment, sustainability, and an ethical supply chain. Their pieces are gorgeous and affordable too! See more.
  • Weekday – this is actually the brand of the jumper that I am wearing in this post. Weekday is a brand underneath the H&M group and when I realised this I didn’t really know what to think. It’s so hard to know how parent companies dictate certain parts of a brand, so I can only assume that Weekday are true to the values that they share on their website. See more.

Four Threads – this is an absolutely stunning brand that I discovered recently in the Create section of Brown Thomas. Each of the pieces are beautiful and timeless, ensuring you’ll hit that 30 Wears goal with ease. All of the fabrics are ethically sourced and the pieces are all handmade. See more.

Theo and George – this is an Irish brand that believe in buying less and choosing well. They care hugely about transparency, sustainability & recycling. And of course, their pieces are timeless, elegant and will definitely carry year over year.  See more here.



Brands that go above and beyond…

TOMS – this is a brand that has always been incredibly conscious. Their “One for One” campaign is probably what they are most famous for. It’s where they promise to provide a free pair of shoes to a child in need every time a retail purchase is made. They’ve grown beyond foot wear at this stage, and now sell eye wear and other apparel, and they also give back on these products! I honestly spent about an hour reading through their website and everything that they do, it’s incredible. See more.

Everlane – I was so impressed by Everlane when I checked out their sustainability efforts. They show clips of their factories and their clothes being made by their workers, championing radical transparency with their production process. They also show entire cost breakdown of their products from start to finish, probably one of the few brands to do so. They’re definitely an industry leader in terms of sustainability and ethics so check them out. See more.

Reformation – Reformation is a stunning US brand whose clothes are all made from recycled materials. They are very serious about sustainability from many different angles, including saving water, minimising waste and their energy footprint. They talk through every nook and cranny of their business and where they make their efforts to be greener, which is so amazing! I actually bought a black tie dress from them last summer and have had nowhere to wear it, so if someone would like to invite me somewhere where I can show it off – please do!!! See more.

Patagonia – This is a brand that I’m sure the majority of people are familiar with. Patagonia pledges at least one percent of sales or 10 percent of pre-tax profits to environmental groups. They focus majorly on protecting habitats, the wilderness and biodiversity. See more.

Levi’s – A brand that everyone is familiar with, and because of that, I was so thrilled when I learned all about their conscious efforts. They pride themselves on the following:

  • Production techniques that use less water than traditional methods
  • Growing quality cotton crops to better the environment and its farmers
  • Using “best-in-class” chemicals in their supply chain
  • Acquiring their down feathers in an ethical way
  • Promoting pre-loved & vintage denim to reduce the amount of new pieces that are produced each year

Now, I need to get my hands on a pair – I can’t believe I haven’t done so sooner! See more.

Stella Mc Cartney – Stella Mc Cartney is an incredible voice for sustainability and ethics within the fashion industry and has been massively vocal about her practises in attempts to raise awareness and encourage other brands to follow suit. She champions respect for the environment, animals, women & creating a new future for fashion which is restorative and regenerative by design. I would recommend you read up on this lady and her brand as she is an incredible role model for young women and small brands. See more.

I would honestly be here all day if I tried to include every single brand with a conscience. These are the brands that I came across when researching the topic and was impressed by. Of course there are so many more out there and probably some that are even better than these ones, but these are the ones that I’ve researched and come across so far.

This topic in itself is genuinely too huge for one blog post, but I promise there is so much more to come. Also, please feel free to let me know if there is anything that you would like me to cover!

Niamh xx

 Jumper: Weekday // Pants: iClothing // Shoes: Gucci // Bag: Strathberry

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