H&M – Conscious Exclusive Collection

I won’t lie, when a H&M collaboration email landed into my inbox, I wasn’t fully convinced. I’ve been so vocal lately about not only fast fashion, but also sustainability, and this is genuinely something that it so important to me. I want to use my platforms and my voice to try and promote things that really matter in the world, as well as the fun things in life. But I want to do it all while remaining inclusive, understanding and accepting.

With that said, when I looked into this collaboration further, I was thrilled to see that it was to promote H&M’s Conscious Exclusive Collection. I really hope that this collection goes down well with consumers. If positive results are fed back into the brand, then we will definitely see more of an effort and pieces like this on the high street and from brands like H&M and it’s counterparts.

The Challenge

So, the challenge for this collaboration was to pick a piece from the Conscious Exclusive Collection and style it three different ways using pieces from the H&M main line. I opted for this stunning dress that is made of 100% recycled polyester. H&M is one of the world’s biggest users of recycled polyester. In 2016, they used recycled polyester equivalent of more than 180 million PET bottles.

It was really important to me that my complimenting pieces weren’t too trendy, felt like good quality, and most importantly, were pieces that could give me AT LEAST 3o wears.

So I opted for…

  • A long teddy coat (Product Code: 0653431) – perfect coming into winter and it’s that bit longer so will be very snug for colder days
  • A faux fur jacket – elevates an outfit instantly. Perfect for daily wear or for dinners and nights out over the next few weeks and months
  • Black ankle boots – these need no intro, a staple in any wardrobe
  • A seasonally perfect cross-body bag – probably the ‘trendiest’ piece that I chose and it’s far from trendy! It’s a lovely colour for the season ahead
  • An oversized polo knit – also needs no intro, another staple
  • An array of gold rings (Product Codes: 0677506 & 0661023) – accessories instantly elevate any outfit and I’m especially loving rings lately

Everything photographed here is all available now in the H&M store on College Green. Let me know which look is your favourite?!

Look 1:

H&M - Conscious Exclusive Collection

Look 2:

H&M - Conscious Exclusive Collection

Look 3:

H&M - Conscious Exclusive Collection

Pro tip: By washing and caring for your clothes in a sustainable way, you can contribute to a more sustainable fashion future. For example, washing at 30 degrees instead of 60 degrees will cut energy consumption by half, and save you money too.


I’m very pro-investment pieces, but I’m also very aware that while I have a platform and an audience, there are people within that audience that might not be in a position to invest into handbags, shoes or whatever else you might like. While I’m ‘pro-investment pieces’, my bank balance unfortunately isn’t quite there yet, so the high street is where I do a lot of my shopping. H&M and other fast fashion houses are great for consumers who’s price points they match. I think when fast-fashion is your option, like it is for me and so many other people, ’30 Wears’ is the best rule that you can follow.

However, no matter what your budget is or isn’t, we ALL have the power to make an effort. No matter how big or small that effort is, or how committed you want to be, you can do the following…

  • Shop investment pieces
  • Shop only sustainable pieces
  • Shop from only ethical brands

Whether you want to be whole hog committed to one or all of the above, or just start to introduce bits and pieces from the above into your wardrobe – that’s your prerogative. A small step is a great place to start.

H&M Garment Collection

While I have you, and while I’m talking about H&M, I just wanted to also mention their Garment Collection Initiative.

Customers are welcome to leave their old clothing and home textiles, of any brand, and in any condition with H&M and at the same time do something good for the environment. The short term goal for this initiative is to avoid waste and minimise the waste that goes to landfills and dumps across the world. The long term goal is to find a solution for reusing and recycling all textile for new use, ie. something like the H&M Conscious Exclusive Collection.

Since the launch of this initiative in 2013, more than 40,000 tonnes of clothing had been collected in total as of Feb this year. That’s as much fabric as in 196 million t-shirts.

You receive one voucher of €5 for each bag you hand in, this can be used on your next purchase when you spend €25 or over.

See more…

See more of my blog posts on this topic below.

Fast Fashion & Why You Should Care

Brands That Care – Part 1

Thank you for reading,

Niamh x

PS. The blog post wasn’t a part of this collaboration, but given that I have been so vocal about the topic lately, I wanted to thoroughly explain everything on my website.

Instagram @niamh_osullivan // YouTube Niamh O’Sullivan //  Facebook Cinnamon Soul // Twitter @niamh_osullivan

Leave a Reply

Your email address will not be published. Required fields are marked *