Reformation is a brand that I’ve admired and adored for many years now. I was first introduced to it when I was living in New York, and I instantly fell in love with their pieces, before I knew anything about how incredibly environmentally friendly they are.
I’ve done a number of sustainable and ethical spotlights on different fashion brands before, and I knew that I would always do one on Reformation. Their pieces can be a little expensive, so they definitely force you to take #30Wears into consideration. When I saw this summer dress on sale over Christmas, I knew I had to invest. It is such a classic and timeless piece, made from 100% linen, and I know that I’ll get so mych wear out of it.
As I’m sure you are aware, now more than ever as more and more people are becoming conscious of sustainability – the fashion industry is the third most polluting industry in the world. It is genuinely imperative that we all start to look at sustainable brands and consider introducing more of their pieces into our wardrobes. Even if they cost a little more than fast fashion brands, it is so worth it in the grand scheme of things.
The Reformation new and improved sustainable factory in LA allows them to develop, manufacture and ship from under the same roof as their headquarters. Their factory uses the most efficient, eco-friendly and pro-social technologies and practices that they can get. Their hourly pay for factory workers meets or exceeds the California minimum wage. They run a very progressive and socially driven company, hosting english lessons multiple times a month for the workers who need it. They couldn’t be more transparent about their production methods and the team / processes behind this. They feature a number of their workers on their website, and even host monthly factory tours for anyone who is interested!
The materials that they use include:
- Vintage clothing
- Recycled cashmere
- Recycled cotton
- Organic cotton
- Alpaca wool
- Regenerated nylon
Some other interesting fabrics, which really show how progressive they are about sustainability include:
- TENCEL Lyocell – a semi-synthetic based fibre that is made from Eucalyptus trees
- TENCEL X REFIBRA – the same as above, but with an added 20% recycled cotton
- TENCEL MODAL – a wood based fibre sourced from sustainably managed beechwood forests in Northern Europe
- “Recover” – yarns that are made from old clothes and fabric waste
- “Econyl” – 100% recycled nylon
Reformation opts for an e-commerce focused business-model, which typically uses 30% less energy that traditional brick & mortar. The buildings that they do have and sell from are all extremely environmentally conscious incorporating materials like LED fixtures, rammed earth, recycled fabric insulation and lots more.
From looking at their website and all of their sustainable practises, it’s so clear that this is a company and a brand that eats, sleeps, and breathes sustainability.
Below are some of my favourite pieces… Be careful of of customs. Try and order from an EU site like Browns who has customs baked in their prices.
I really hope that you enjoyed this post and found it insightful and enjoyable. As usual, lots more to come!