When to Unfollow

Figuring out when to unfollow someone is tricky, in my opinion. There can be a lot of conflicting feelings about actively deciding that you don’t like a person anymore. The main thing to remember is that apart from this being the ultimate first world problem, if you would still stop and say hello to this person on the street – then don’t feel too bad if you feel like it’s time to unfollow. 

Below are a few different times when I feel it’s totally acceptable to unfollow someone or a certain account.

When someone stops inspiring you

We all have accounts that we have followed who, at a time, have inspired us in some way to better our lives. Whether it’s a food account that inspires you to cook healthy food at home, or a fitness account that gives you ideas for workouts that you can do yourself or if it’s someone who leads a life that you might want for yourself. Whatever the reason, whether that account changes, or if what inspires you changes, it’s okay to unfollow if that account no longer serves it’s purpose to you. 

When you find yourself in a bad mood after looking at someone’s account

We’ve all been there, and don’t even try and tell me that you haven’t. There’s always that one person who’s page or videos you look at and you just feel like having a good rant about them afterwards. I felt this way earlier on in the year about one account and I honestly felt like a weight was lifted off my shoulders when I unfollowed. It actually makes me laugh when I think back to how irritated I would become by this one account in particular, maybe I had too much time on hands and shouldn’t have been watching…but once I unfollowed it was the ultimate case of out-of-sight-out-of-mind. 

If you’re simply uninterested in what they have to say

Maybe this is just a friend who has a new hobby that you’re not interested in seeing. It’s totally okay to unfollow if things start getting a bit overwhelming or annoying. If it’s someone you never even see or barely know, then who cares if you unfollow. It definitely gets a little tricky when it’s a close friend though. I’m going to talk about my experience with this at the end of this post.  

If you find yourself comparing your life to theirs

This is definitely a tricky one. Maybe it’s someone you went to school with, or used to work with. You used to be on their level and then all of a sudden they seem to be living the highlife. Maybe they got a promotion you wanted, or their business took off and yours didn’t. Whatever the case may be, we all have people around us who we compare ourselves to. The girl who you look at and think “if she can do it then so can I!”. It’s brilliant to find the people around you motivating, but if you find yourself constantly nitpicking and comparing, maybe think about unfollowing. No matter what your situation may be, remember to think about how far you have come in your life – never in comparison to someone else. You’ve no idea the ins and outs of how someone got to where they are, so never assume. 

If you start to feel bad about yourself

All of the Instagram bikini babes can either be your biggest inspiration, or your worst enemy. I find that sometimes if I’m feeling particularly bad about myself, the last thing I want to see is some Aussie supermodel flashing her bum at me while I’m lying on the couch in a food coma. I’ve gone through stages of unfollowing accounts like this, and then re-following when I feel like I’m in the humor for some motivation. At the end of the day, it’s my feed, I’m the only one who sees it, so I will personalize it to how I like.

If someone is a sell out

This is one of my ultimate pet peeves. If I see someone promoting a tummy tea, or something that I know straight off they’re being paid to talk about (that I know they would never use) then I will unfollow instantly. I’m not going to be another number in someone’s audience that they use to work with brands that don’t make sense for them. Sometimes people become greedy with money and the quick ways to make it, but that won’t last forever. Once your audience don’t trust you anymore, then you’ll regret choosing the easy option and selling out. 

My experience – when someone decides to unfollow you

It’s very hard not to take it personally when you see that a friend has unfollowed. It strikes a chord because I know that it’s something that I’ve said or a photo that I’ve shared that has made them just so fed up with the sound or sight of me. It makes me think about what things would be like in a face to face situation. I definitely don’t take myself too seriously, and I never have…but maybe it’s hard for the people that I don’t see every day to remember that. I started the blog the Summer before I moved to New York, but didn’t get properly into it until I arrived here. I initially set it up as an online CV, which then was going to be a way for me to document my time in New York. Now I just blog and post on social media a lot more frequently than before. I often think about this topic, and at the start used to get so upset when I would see another friend or acquaintance had actively gone in and pressed unfollow. I think I took it as a sign of being unsupportive of me putting myself out there. But now I try and think about the points that I listed above to try and just get my head around it. I know that I haven’t changed and that’s the main thing. The people closest to me would be the first to knock me off a high horse if I ever got up on one, I PROMISE!!!

I know that posting regularly on social media can be so annoying and irritating, but social media is still such undefined territory. If you’re actively putting yourself out there, then everything you post is a part of your personal brand that you are building. Maybe Cinnamon Soul will take me absolutely nowhere, or maybe it will open doors to lead me to amazing opportunities that will help me build the life that I want. I’ve already come this far so I may as well keep chipping away and sharing the parts of my life that I really love to talk about and feel like others might benefit from. It’s okay if you don’t want to see another picture of me in a sports bra posing like an idiot, I get it (see below). I’m no longer taking it personally. 🙂

I hope that you liked this post. I actually really enjoyed putting it together…and let me know if you can relate on any level. Have a wonderful week everyone!


*Thank you so much to Adidas Women for gifting this outfit, it made my day, week, month & year. 🙂

Photos by Claire Petersen

Instagram @niamh_osullivan // Snapchat @niamhos21 // Facebook Cinnamon Soul // Twitter @niamh_osullivan

1 Comment

  1. March 14, 2017 / 1:41 am

    Well said Niamh!! Couldn’t agree more, I’m taking things like that a little less personal too 😋 Keep posting and I’m going to keep following 😊

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